Social media platform X announced on Tuesday that it would suspend creators from its revenue sharing program for 90 days if they posted AI-generated videos of armed conflicts without disclosing that they were artificially made, the company said.
The policy change, announced by an executive of the Elon Musk-owned platform, targets what the company described as a threat to information authenticity amid the ongoing war pitting the US and Israel against Iran.
“During times of war, it is critical that people have access to authentic information on the ground,” X’s head of product Nikita Bier said, adding that current AI technologies make it “trivial to create content that can mislead people”.
X said on Monday that it would “continue to refine” its policies and product to ensure the platform “can be trusted during these critical moments”.